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  • Writer's pictureTracey Houston

Carried Away with Wedding Gown Designers in Store

Updated: Jun 27

Hey Belles and Beaus! Let’s get Carried Away and talk about our current Bridal Designers we have chosen for the Wedding Belles in store Collection.

Over the past decade of serving brides, we've witnessed the ebb and flow of the bridal industry. We've seen designers come and go, witnessed fluctuations in quality, and cultivated relationships with various brands for a multitude of reasons. Through this journey of trial and error, we've diligently sifted through countless labels, retaining only the crème de la crème for our cherished customers. Allure Bridals, House of Wu, and Justin Alexander are the parent companies of the main lines we carry, as well as, a carefully crafted private label, Bella Lou

Our curated selection of designers isn't just about offering amazing quality—it's about ensuring that each gown embodies the essence of our commitment to brides. We've handpicked designers who not only deliver exceptional craftsmanship but also genuinely care about the brides who wear their creations.

Whether you're in search of the latest trend or a timeless classic, our in-store collection is meticulously curated to cater to every bride's unique vision. From the hottest trends to timeless elegance, we guarantee that you'll find the perfect gown to make you look and feel your absolute best when you say, "I Do!" Continue reading to find out about each parent company, individual lines as well as more information on our beloved Bella Lou.


Allure is a company we have carried since we first opened. They have multiple lines which cater to all types of brides. Allure’s priority has always been delivering high quality gowns with thoughtful designs, exquisite details, and stunning fabrics.

allure bridals logo

Their original flagship line, Allure Bridals. It is the cornerstone of their brand family. The Allure Bridals Collection embodies timeless bridal elegance infused with modern flair. Designs in this collection blend iconic elements with contemporary silhouettes, ensuring each piece exudes glamour, captivates the eye, and remains effortlessly chic through the ages.

madison james logo

We also carry the Madison James label. When you opt for a gown from this line, you're choosing a bridal ensemble that promises to make you feel utterly enchanting on your special day. Their meticulously selected materials and airy, lightweight designs ensure you stay cool and comfortable from the pre-ceremony preparations with your bridal party, through exchanging vows, to dancing the night away with your loved ones. Crafted with care, Madison James wedding dresses guarantee a breathtaking appearance and unparalleled comfort. Allure lines handpick airy, luxurious fabrics—ones that caress your skin softly, never burdening you, and allowing for effortless movement. The Madison James bridal line showcases a diverse array of styles, from ethereal tulle ballgowns to chic sleeveless sheath dresses, and much more. Whether you crave opulence or embrace minimalism, within this collection, you'll discover a stunning gown that perfectly mirrors your individual style.

wilderly bride logo

Allure’s Wilderly Collection puts nature front and center. From the graceful expanding of a flower to the tranquil serenity of a secluded woodland, nature presents endless wonders and breathtaking beauty. Their ethereal, nature-inspired wedding dresses aim to capture and embody that splendor on your special day. Drawing inspiration from the richness of the natural world, the Allure Wilderly Bride collection celebrates the intricate details of flora and the organic patterns found in leaves. Flowing skirts and delicate ruffles emulate the gentle movement of water, while structured bodices provide a harmonious balance. Wilderly gowns exude an essence of refined bohemian elegance, with a focus on intricate lace details. For brides with a free-spirited soul and a penchant for wanderlust, welcome to the enchanting realm of Wilderly By Allure.

abella logo

If your heart is set on European fashion, look no further than the Abella collection. Thoughtfully curated with European bridal elegance in mind, Abella exudes an air of sophistication and grace. Featuring lavish trains and shimmering opulence, every gown in the Abella bridal collection is inherently stunning. Whether you're dreaming of a destination wedding or simply desire to infuse your ceremony with an extra touch of refinement, Allure’s Abella wedding dresses are the epitome of elegance. From the intricate lace embellishments to the sumptuous draping of luxurious fabrics, each dress in the Abella collection reflects the impeccable artistry and craftsmanship synonymous with Allure Bridals. Discover a captivating array of Abella wedding dresses that embody the essence of understated luxury and unparalleled beauty. Whether your style leans towards classic romance or modern chic, you'll find a breathtaking design that perfectly aligns with your personal taste and vision for your special day. Locate an Allure Bridal retailer nearby and indulge in the enchanting experience of selecting a charming wedding gown crafted with the utmost attention to detail—tailored exclusively for your unforgettable moment.

house of wu logo

House of Wu is another parent company to several of our lines. Not to mention one of our favorite sales reps, Kortney! They have excellent designs at wonderful retail pricing.  They have multiple lines and we carry several of them beyond even bridal!

christina wu brides

The Christina Wu Brides Collection fulfills the dreams of fashion-forward brides with impeccably crafted wedding gowns that exude perfection. Each gown is adorned with decadent beading and fashioned from luxurious fabrics, ensuring a truly exquisite bridal experience.

The Christina Wu Destination Collection is for the free-spirited bride who embodies a hopeful romantic nostalgia. These wedding dresses are crafted to capture the essence of her unique vision. These designs seamlessly blend the beauty of natural surroundings with the bride's own creative flair and charm, ensuring that her special day is truly one-of-a-kind.

christina wu love

Christina Wu Love is thoughtfully designed with the curvy bride in mind. Beginning at size 14W, every collection showcases gowns adorned with intricate beadwork and delicate lace, prioritizing meticulous attention to detail and inner structure. Their aim is to provide brides with both the beauty they desire and the comfort they deserve on their special day. Having a gown with additional structure and support will allow you to be confident while embracing those fabulous curves when you say I Do!

adrianna papell logo

Adrianna Papell Platinum represents a harmonious union, intertwining the grace, refinement, and distinctiveness emblematic of Adrianna Papell with the renowned reputation upheld by the esteemed House of Wu. In this collaboration, each gown reflects the epitome of elegance, exuding a timeless sophistication that speaks to the discerning tastes of today's brides. With meticulous attention to detail and a commitment to quality craftsmanship, Adrianna Papell Platinum sets a new standard of bridal luxury, offering brides a truly exceptional experience as they embark on their journey to matrimony.

The Adrianna Papell Platinum Destination collection is a testament to effortless elegance, presenting a curated selection of stylish and breezy wedding dresses crafted from light and luxurious fabrics. Perfect for the laidback bride seeking understated sophistication or the bride envisioning the ultimate beach destination wedding, these gowns embody the essence of relaxed refinement. With flowing silhouettes, delicate embellishments, and airy textures, each dress captures the essence of carefree romance, allowing brides to exude confidence and grace as they say "I do" against the backdrop of sun-kissed shores and gentle ocean breezes. Whether exchanging vows on a sandy beach or celebrating beneath a canopy of palm trees, the Adrianna Papell Platinum Destination collection offers the perfect blend of style and comfort for brides seeking a truly unforgettable wedding day experience.


The last parent company we carry aside from our Bella Lou Private Label Gowns, is the amazing Justin Alexander with another amazing rep, Jody!


Justin Alexander epitomizes timeless elegance and sophistication, offering a stunning array of wedding dresses designed to captivate the hearts of brides seeking glamour and allure. Their collection boasts an exquisite selection of elegant wedding dresses meticulously crafted with a glamorous appeal, perfect for the bride who desires a timeless yet modern aesthetic. With classic silhouettes, refined detailing, and a touch of old Hollywood glamour, each gown evokes a sense of romance and sophistication that transcends trends. From luxurious fabrics to intricate embellishments, every Justin Alexander dress is designed to make the bride feel radiant and unforgettable on her special day. Step into a world of timeless beauty and elegance with Justin Alexander, where classic meets contemporary in perfect harmony.


Lillian West, by Justin Alexander, bridal gowns are a celebration of whimsy and romance, weaving together soft, patchwork laces and flowing silhouettes to create a collection that speaks to the free-spirited bride. With an emphasis on whimsical and romantic details, every gown in the Lillian West collection exudes effortless chicness, ensuring that every bride feels utterly captivating on her special day.


The collection features a delightful array of airy A-lines, celestial fit and flares, and boho-inspired detailing, all infused with light lace and touches of western charm. Each dress is a harmonious blend of elegance and romance, with a laid-back approach that perfectly complements the carefree spirit of the modern bride.


Whether exchanging vows beneath a canopy of trees or dancing under the stars, a Lillian West bridal gown captures the essence of romance and adventure, allowing brides to embrace their individuality with grace and style. Dive into a world of enchantment and discover the perfect gown to accompany you on your journey to happily ever after.

The Adore Collection by Justin Alexander radiates a warm vibration of youthful and passionate love, perfectly tailored for the vibrant bride who exudes informal confidence and embraces her authentic self without reservation. Each gown in this collection is a testament to easygoing elegance with a hint of allure, delivering a unique blend of relaxed sophistication and playful charm.

From on-trend jumpsuits to ethereal sheer tulle skirts, every wedding dress in the Adore collection is designed to be a breath of fresh air, capturing the essence of everlasting romance and modern femininity. With daring cuts, delicate embellishments, and unexpected details, these gowns are infused with a sexy twist that adds a touch of excitement to the traditional bridal aesthetic.

For the bride seeking a gown that reflects her spirited personality and celebrates her individuality, the Adore by Justin Alexander collection offers a timeless yet contemporary selection of wedding dresses that promise to be cherished forever. Embark on a journey of love and self-discovery with a gown that captures the essence of who you are and the love you share.

bella lou

Last up is our in-house private line Bella Lou. Our private label bridal line, Bella Lou, offers a unique and personalized bridal gown unlike any other. Hand-selected from various designers, these gowns are carefully chosen to embody a diverse range of styles and price points, ensuring that every bride can find a gown that resonates with her individuality and personal taste within a budget she can afford.


What sets Bella Lou apart is its exclusive nature: these gowns are not photographed, allowing each bride the opportunity to make her own statement and truly shine as the person wearing the gown, rather than trying to fit into the mold of a billboard or predefined image. This approach empowers brides to embrace their authenticity and express their unique personality on their wedding day.


The name for the line, Bella Lou, holds special significance. It combines "Wedding Belles" with "Bella" from the Italian word for beautiful, and "Lou" from Lisa's middle name. This fusion embodies the essence of timeless beauty and personal connection, reflecting the ethos of our boutique, Wedding Belles.

Exclusively available in our store, the Bella Lou collection offers brides a curated selection of handpicked gowns that celebrate individuality, style, and self-expression. It's not just about finding a dress—it's about finding the one that makes you feel like the most beautiful version of yourself on your special day. Bella Lou truly embraces finding a gown for everyBODY.

So there's a little run down on the beautiful hand selected gowns you can find in the Wedding Belles Collection! Let us know below who your favorite designer is from our Collection!

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